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"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
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4.26.2013

Cláudia Garrido

Portuguese designer Cláudia Garrido created her first menswear collection in 2010 and this is her third collection. Entitled "Sound of silence" in homage to Simon & Garfunkel's 1965 song, it drew inspiration from the privation of sound and the behavior of sound through materials. All the details used in the garments were inspired by the indeterminate future of Stanley Kubrick's 1971 film 'Clockwork Orange', which directly influenced the Seventies generation and the unpredictable future that followed. This also explains the different shades of gray ranging from pearl to charcoal, which gradation of tones varied depending on the fabrics : more translucent with mesh, more opague with knitting. The designer used a plain cotton yarn for mesh, and fake plain in gauge 14 or jacquard in gauge 12 to represent sound insulation plates. In order to harmonize the silhouette in X, she voluntarily cut it in half with two different volumes, using sometimes the more structured pieces -like small capes- to represent the absence of sound. Conceptual indeed, yet supercool.

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